Design | Operate | Activate


Abu Dhabi Entertainment Company - Sole Proprietorship (ADEC) is a wholly owned subsidiary of Mubadala Investment Company. Established in 2010, Abu Dhabi Entertainment Company was initially tasked with activating Zayed Sports City through operations and management. By leveraging expertise throughout the organization, ADEC has expanded its scope to now offer a full scope of management and consultancy services for sport, leisure and entertainment projects in Abu Dhabi.


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Abu Dhabi Entertainment Company’s success is built upon best practices from a variety of industries paired with a keen understanding of the markets we work in. Our in-house team includes industry experts in engineering, commercial rights, marketing, events, finance and sports coaching. With an understanding of the sport and leisure project objectives, ADEC takes an open-minded approach that combines proven strategies with creative thought to create outstanding results for our stakeholders.

  • Feasibility and Concept Development
  • Construction Project Management
  • Facility MEP & Preventative Maintenance
  • Partnerships & Commercial Rights
  • Revenue & Finance Administration
  • Community Programmes Operations
  • Daily Venue Management
  • Event Design & Execution